When I began working with Mayku, they had crowdfunded their first desktop vacuum forming machine to great success, serving hobbyist makers, small businesses and prototype labs. Their next machine, The Multipler, required a new approach. A pressure-former with much more power and precision, it's larger size and budget is best suited to more highly equipped engineering teams inside larger companies. Needing a more high end web presence and digital offering, I was bought in to split my time between leading the strategy of digital product and executing on design to create a unified experience across marketing, purchase, repeat materials purchase, machine management platform and the interface of the machine itself.