After starting with strategic analysis and positioning exercises to define exactly where One House fits in the market, we moved into collaborative brand script workshops to refine the proposition and story of the four arms of this fast-growing company, quickly realising that One House is all about its roster and network of artists, creators and brands. Making them the heroes was something that remained front of mind as we brought everything together into a cohesive brand architecture. A simplified, more memorable identity, complete brand guidelines and templated assets ensure its execution remains cohesive and high quality across every channel.
Designing and building a new Webflow site, I made sure the One House story is expertly told and that the site feels alive and constantly moving. News carousels, animated hero banners to display the latest releases and a magazine area with features, events, videos and audio stamp their position as an industry authority.
Finally, I worked with One House to make their vision of a full service creator management platform come to life. Working with the CEO and head of product to define functionality and roadmap, we defined core USPs such as Whatsapp based communication, payment rails & fund allocation, auto created contracts and deep analytics for both manager and creator. Across all devices, I designed a standout, simple to use platform that, crucially, solves game-changing problems for creators and their support functions.
