Founded by Edward Margulies, a watch industry veteran, Split was born to shake up the conversation around premium time-pieces with something genuinely different. With mental health at it's core, Split is a reminder: there’s only the now, no past, no future. Just this moment, this collective journey. Time is what we own, and we owe it to each other to make it count.
After working on brand with 20(Something), who built a brand focused around punk aesthetics and raw energy, Split bought me in to design and build their store front ready for their launch. It had to be something unique and impactful, while letting the watches and the stories around them do the talking.
